The roll out of google plus Business Profiles

has now been propagated globally allowing businesses of all types to create a page there and enjoy not just a presence in Google’s fast-growing social network but also a shortcut to search. The rollout was announced officially at the Google Blog and the intention is to allow businesses and brands ot create the same close, personal connection with their potential customers as individuals who have been using the social network, since it opened, have done with each other.

Internet marketers and businesses have been questioning whether there is any real merit to spending time and effort and, quite possibly, money in gearing up for yet another social network besides that of Facebook and Twitter. The answer is a resounding yes. Google Plus is not just “another social network”. It is a close integration of socialisation of content, products and services with search and data on the web.

Its pretty telling that the article begins by saying: “If you disregard the fact that apparently more people visited Google+ last week than at any other time previously you could can make an argument that its not doing very well”. The reason that visitor numbers have risen and fallen, as is hardly a secret, was that G+ went from invitation only to public several weeks ago, bringing in a rush of curious users many of whom didnt stick around. Since then its been going pretty steady and apparently, as the site monitoring that we are told to disregard indicates, growing. No its not Facebook yet (which as a user is actually a good thing) but anyone who expected 700 million “active users” to suddenly jump ship in a couple of months had rocks in their head. The important thing for Google is its a viable product, it appears to have a stable core following which can grow over time. As a user it combines some of the best features of Facebook and Twitter into the one product IMO.